Introduction
In today’s fast-paced, data-driven world, businesses generate and collect vast amounts of data to unleash their competitive advantages. To truly harness the power of your data, you need to have a well-defined data practice and a strong data team in place. But how do you know if your data practice and team deliver value? How do you justify the investment going into growing the headcounts and capabilities? By understanding your data practice’s value to the organisation, you can better position the practice in the “hunger game” fighting for the budget. It is crucial for everyone in practice to focus not on value delivery but also the capture and measure of values.
Table of content
02 Managing Data Assets and Capabilities as Products
03 Product Adoption as Pre-requisite
Background and Motivation
Many executives and investors believe that using customer-data capabilities can gain a competitive advantage for a company. By learning more about its customers’ behaviour, preference, propensities, etc., a company can offer better products and services, strengthen the relationship with existing…
